ATP Chair on Why Tennis Is Leaving Billions on the Table | Andrea Gaudenzi

There are two main things you need to know about Andrea Gaudenzi. First, he is the Chair of the ATP, the men’s tennis tour. Second, he doesn’t do this type of show. So yes, this is the moment where I go, until now! Tennis is flying high, and has been for decades. It’s a top three global viewership sport, it produces some of the biggest superstar athletes, it generates billions of dollars. But here’s the thing, it could be doing so much more. The complexity of this sport sits behind the court. Seven major stakeholders govern the game, all with their own set of objectives and targets. The players have immense value, and with that, influence. So the big question to answer is this: how do you get everyone working together to recognise the full potential of this incredible sport?