Carlos Ezpeleta: This is the Plan to Grow MotoGP

This is an awesome conversation looking into one of the great sports that you may not know much about. MotoGP has hundreds of millions of die hard fans, has an excellent commercial model, some of the most talented sportspeople in the business, and now Liberty Media, the owners of F1, have arrived to try and bring a true global business to this already powerful sporting property. 

Carlos Ezpeleta is the man at the helm looking to front this change while ensuring the sport doesn’t lose its identity and the core fans which have driven its growth. In a world of sporting plenty, I think this is one of the most exciting areas in the industry. I’m excited for you to hear it. We’re delighted to welcome Carlos to the Business of Sport.

In Today's Show We Discuss:

The Growth of MotoGP

• How MotoGP is expanding globally while maintaining its core fanbase

• The challenge of competing with F1’s explosion in popularity

• Why Liberty Media’s involvement could transform the sport

Media, Content & Audience

• The role of Drive to Survive and why MotoGP is approaching content differently

• How digital platforms and storytelling can unlock new audiences

• Balancing tradition with entertainment in modern sport

The Business of MotoGP

• Where the money comes from: broadcasting, sponsorship and race hosting

• The importance of manufacturers and why they shape the sport

• Cost control, competitiveness and keeping the grid balanced

The Future of Motorsport

• Expanding into new markets like the US and Asia

• The next generation of fans and how to attract them

• Why MotoGP must evolve without losing what makes it unique