Craig Tiley: Transforming the Australian Open, The Player Pay Debate & How Tennis Can Make More Money

In a the summer weeks when tennis is front and centre, USTA CEO Craig Tiley joins us as tennis faces both a bucket load of major opportunities to take advantage of and challenges to overcome. Player pay, demanding audiences, centralised governance, some of the biggest stars in global sport - you are balancing multiple plates to try and deliver for the players, the fans, and the businesses.

Craig has turned the Australian Open into one of sports great events; a now 3 week festival of entertainment. Those of you that tune in regularly will know how important that is to the modern sporting business model and appeal. He is now about to take over as CEO of the US Tennis Association, a move that will see him responsible for the US’s largest sporting event and a participation base of over 30 million players; a huge job. There is no one better placed to take us through the highs and lows of the tennis world.